Throughout much of the nineteenth century, Bassett’s was the largest sugar confectionery manufacturer in the world. Today the brand is best known for Liquorice Allsorts and Jelly Babies.
George Bassett & Co., known simply as Bassett's, was a British confectionery company and is now used as a brand of Cadbury, owned by Mondelēz International. The company was founded in Sheffield by George Bassett in 1842. Perhaps the company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett, was created; Bertie continues to represent the brand today. In 2016, the brand was joined with Maynards to create Maynards Bassetts. (Wikipedia)